Los Angeles - NextMedium, Inc., developer of the industry's brand integration marketplace, announced today that former GoTV Networks Chief Executive David Bluhm has joined the company as CEO.

"David Bluhm has a track record of successes growing startups through high-value IPOs and acquisitions," said NextMedium's founder and chairman, Hamet Watt. "David's experience in mobile content also positions him perfectly to understand the need for a new monetization model for entertainment that travels through multiple distribution channels. We're thrilled to have such a talented executive join our team."

With more than 20 years' experience founding and managing successful technology and new-media startups-including GoTV, Mforma (now HandsOn Mobile) and Medio Systems-David has helped generate billions in combined equity value.

"Brand integration represents the next major disruption in advertising, and NextMedium is the clear leader," said David Bluhm. "Within a couple of years we're likely to see the launch of at least one TV network with no interruptive ads of any kind. In-content advertising is where the action is. That's why I'm excited to be here."

For more information, please visit www.NextMedium.com.

About NextMedium
NextMedium is the developer of the definitive technology platform and marketplace for buying, selling and measuring brand integration in entertainment content. With ad-skipping technology becoming ubiquitous, the ways audiences consume entertainment are rapidly evolving, and marketers and content providers are looking for innovative solutions to achieve the return on investment they demand. With its documented ability to influence consumer behavior, brand integration represents such a solution.

NextMedium has partnered with the entertainment and advertising industries, as well as leading measurement firms such as Nielsen, to help establish brand integration as a scalable, measurable advertising unit. NextMedium's marketplace helps marketers systematically find relevant opportunities to connect with audiences, while enabling content providers to cost-effectively monetize their integration opportunities and generate incremental revenue. For more information, please visit www.NextMedium.com.